The Good NET Guide

Posts Tagged ‘zivity’

Venture backed adult site Zivity finally figured out that there’s a whole other market out there beyond guys (and a few women) who want to look at naked women. Lots of women (and a few men) apparently want to look at naked guys, too. So in a lightning bolt of marketing genius, they doubled their potential market size in a single blog post: Zividudes.

They’re taking nominations for who users want to see without their clothes on (topless for now). Once the list is set they’ll start going down the list to see who’s brave enough to say yes: “We’ll start with the top choice and work our way down until someone is brave enough to say yes! We’ll pay for the photo shoot by one of our top photographers, so the Zivity Dude will look *fantastic*.”

Who do you want to see shirtless? Twitter the name out with the hashtag #zividude and your vote will be counted. Early favorites include Kevin Rose, Chris Saad, Loren Feldman (although his wife is making the push), Jim Fishef and Sean Percival.

Let me know how it all turns out. And be on the lookout for Ashton Kutcher to try to steal the show. That guy will do anything for a little press. In fact, maybe Kutcher and Kevin Rose can do a dual bromance photoshoot?

Crunch Network: CrunchGear drool over the sexiest new gadgets and hardware.

Jon Steinberg, now former Strategic Partner Development Manager on Google’s SMB (Small Medium Business) Partnerships team, has accepted a position as Executive in Residence at Polaris Venture Partners. Steinberg will be working from the VC firm’s New York offices, where he’ll help identify new investment opportunities as well as working with existing portfolio companies.

The investor’s portfolio is of course listed on CrunchBase in its entirety, but the most familiar to our readers will be JibJab, Sprout, Quantcast, LogMeIn, Thing Labs (of Brizzly fame) and Automattic (parent company to WordPress).

At Google, Jon Steinberg worked to acquire small business Adwords customers through reseller partnerships with yellow page and other media partners. Prior to joining Google in October 2007, he was the Director of Business Development at Majestic Research, and before that the founder of iBuilding, a VC-backed commercial real-estate software company.

(Via his Twitter account)

Crunch Network: CrunchBase the free database of technology companies, people, and investors

In a highly unusual transaction, Zivity, a venture funded adult content startup, has spun off the majority of its assets, employees and venture funding into a new company called Top Fans. Zivity first launched at TechCrunch40 in 2007 and has raised a total of $8 million in venture capital.

Cofounder Cyan Banister takes the CEO spot at Zivity, which will continue to publish adult content. She also keeps Zivity-related software and other assets, two other employees and a portion of the $4 million or so that the company still has in bank.

Former Zivity CEO Jon Elvekrog will now become the CEO of Top Fans, and the remaining 7 employees will join him.

The original founding team of Zivity and the angel investors in their first round of financing are now the sole shareholders of Zivity. Venture funds BlueRun Ventures and The Founders Fund, who invested $7 million in Zivity in March 2008, will transfer their ownership to Top Fans.

The net effect of the transaction is to split assets, people and ownership between the two entities, with no overlap. The companies will now pursue separate strategies.

Earlier this year Zivity launched the Top Fans product as a separate strategy for growth. The product lets fans create celebrity “fan pages,” and then add content, such as images, video, and news, to those pages.

It’s been clear that the exec team and investors started to have diverging opinions on the future of the company since that launch. The founding team still believe strongly in the original vision. The newer execs and investors were pushing for the fan pages. The exodus of the founders was the likely outcome, but investors and senior employees worked to split the companies to pursue their separate destinies instead.

Frankly, I’m amazed they pulled this off without litigation. Hats off to everyone, particularly the investors who consented to this. They likely could have killed the deal, retained all the remaining venture capital in Top Fans and forced the founders out. That didn’t happen.

Crunch Network: CrunchGear drool over the sexiest new gadgets and hardware.

Pop culture’s obsession with celebrities is evolving along with technology. Ashton Kutcher reached 1 million Twitter followers and Oprah is now part of the Twitterati. And there is never enough news or information about celebrities to satiate the thirst of fans; they want more and more insight into celebrities’ lives, especially online. The startup that created Zivity, the adult social network and media site which debuted at TechCrunch40, is hoping to create the next-generation of digital fan clubs with its new site, TopFans.com. The site lets fans create celebrity “fan pages,” and then add content, such as images, video, and news, to the fan page. And the celebrities can also interact with their pages by adding their own content, commenting on content and interacting with fans.

The pages themselves are similar in theory to a MySpace page or Facebook pages for celebrities, but Top Fans hopes to differentiate itself in several ways. First, celebrities can directly import their Twitter feeds into their Top Fans pages. Like on a Facebook fan page, there is the ability to import RSS feeds into an activity stream. But Top Fans’ technology also crawls the web for news and images of the celebrity that will be imported into the main news feed on the page. Fans can also contribute comments and content to the site feed. The pages include a Digg-like button next to each piece of content that allows fans to vote whether they like the content or don’t like it. The highest rated content goes to the top of the feed. And unlike Facebook, where celebrities often have an “official” page and unofficial pages that have been created by fans, Top Fans ensures celebrities that they only have one centralized page with no duplicates. Pages can be created by fans or the celebrities themselves.

Fans are also rewarded when they contribute content to a Top Fans site, thus having the ability to differentiate themselves from other less-passionate fans. Fans are ranked, according to how much content they have contributed, which also gives celebrities a way to see who their biggest fans are. This feature can be especially attractive to a fan of a celebrity with hundreds of thousands of followers, who wants to stand out as one of the most loyal of all the fans.

Currently, Top Fans is launching with just “teen idols” and “professional baseball celebrities” (which amounts to 5,000 fan pages) but the end-game is to include Hollywood, internet celebrities, politicians, musicians, bands, etc. TopFans also also created profiles for the Top 1000 Twitterers, ranked by number of followers. This list includes Shaquille ONeal, John Mayer, Chris Sacca,, Ashton Kutcher and TechCrunch’s own Michael Arrington.

One potentially problematic issue for Top Fans is how to control the enormous amount of questionable content that’s on the web about celebrities, such as content that is taken by the paparazzi or speculative gossip about celebrities. Celebrities would most certainly not want this sort of content on a fan page. Top Fans CEO Jon Elvekrog says that all questionable news is flagged but said that many celebrities have the feeling that “any press is good press.” I’m not so sure that’s the case, considering the growing amount of lawsuits that celebrities are filing against publications that print misinformation.

Top Fans is run by Top Fans Inc., which also owns Zivity. Zivity’s adult site has been able to raise $8 million in funding from top Silicon Valley entrepreneurs and investors and received widespread press since its launch at TechCrunch40, especially after its co-founder, Cyan Banister, bared all on the site.

Crunch Network: MobileCrunch Mobile Gadgets and Applications, Delivered Daily.

Mobile broadband network developer Stoke has received $15 million in Series D funding from Reliance Technology Ventures Limited, Sequoia Capital, Kleiner Perkins Caufield & Byers, and Japanese networking company Net One Systems, bringing the telecom network startup’s total funding to $65 million. Stoke raised $20 million in Series C funding in 2007 (led by DAG Ventures), $19.8 million in Series B funding in 2005, and $10 million in Series A funding.

As people are using their mobile phones to download applications, view movies, and listen to music, mobile data carriers need to provide greater bandwidth to support mobile phone usage. Stoke’s hardware provides mobile carriers the technology to let phones access different wireless networks including 3G, GSM, CDMA, Wi-Fi and WiMax and converges wireless coverage to help carriers cope with massive increments in web traffic.

For example, Stoke’s technology lets phones seamlessly detect different networks and will automatically enable phones to switch to available networks based on location and availability. Stoke says the new funds will be used to support continuing partnerships with with mobile carriers.

Crunch Network: CrunchBoard because it’s time for you to find a new Job2.0