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Posts Tagged ‘websites’

The momentum around local online advertising is growing, especially with the expansion of the Web to mobile devices and flowering of Geo-mobile apps which need a way to make money. Today, Citysearch is throwing its hat into the local advertising ring with teh launch of CityGrid, a set of APIs which makes all of Citysearch’s local listings content and advertising available to other Websites and mobile apps. The APIs include more than 15 million local business listings, 3 million user reviews, and access to 500,000 local advertisers looking to reach people near their places of business.

I sat down with Citysearch CEO Jay Herratti at IAC headquarters in Manhattan to get an overview of CityGrid (watch the video interview above). Citysearch itself is a 12-year-old site which Herratti has been updating, but it is not really growing much anymore and it is feeling considerable competitive pressure from Yelp and, even more so, from Google Local.

To counter that pressure, Citysearch already distributes its local listings content to about 100 sites and mobile apps with a collective reach of 100 million people (about a quarter of that is Citysearch.com). “I thought what if I took all the tools that we put together to build Citysearch and put it on a platter, an API and web services layer,” says Herratti. Specifically, he is referring to all the descriptions of local businesses, the reviews, photos, videos, hours of operation, offers, menus, metered phone numbers, merchant messages, and more. “What if I open that up to publishers big and small?” he asks. “I let them take it and enhance their experience, and get more pageviews.”

You can see elements from Citysearch listings already scattered throughout the Web. A New York City bar like The Ainsworth, for instance, will have a CitySearch page, but the same summary description and reviews will show up in a Bing search, on Local.com (with a Citysearch photo), Urbanspoon, Yellowpages.com, MerchantCircle, and so on. Other existing partners include Mapquest and mobile apps like Loopt and Buzzd.

Tons of Websites and mobile apps would love to have access to this database of content to build out their own sites and apps, and now they can via CityGrid. But much of this content is also advertising. Citysearch operates on a pay-per-action model. Local merchants can sign up to get sponsored spots in search and elsewhere, and they pay for things like every time someone clicks on their menu, a video, their own merchant description, or makes a phone call for a reservation. They are paying for leads, and the same actions trigger payments on partner sites as well. But in that case, Citysearch is splitting the ad revenue with the publisher.

Many of the ads come from other local advertising sites as well, such as Superpages, Yodel, Spafinder, and limos.com. In that case each advertising dollar is split three ways. But ever since Citysearch opened up to those 100 partners, it went from 150,000 paid listings on its own site to 500,000 across its network. “My goal is to get to one million,” says Herratti. Now that it is an open API, he might just reach that goal. Developer who sign up for the API can create local directories on a self-serve basis and will start getting paid once they meet a minimum threshold of ad impressions or actions.

While Yelp’s rise is certainly something to worry about, CitySearch’s biggest competitor is actually Google, which is driving a lot of local search to its own Local Pages and has been making a big push lately to sign up local merchants. Herratti positions CityGrid as a way fro local advertisers to reach consumers everywhere else. There is search marketing on Google and then there is the rest of the Web and mobile apps. Ironically, if you look up the Ainsworth on Google Local, the pictures and some of the reviews are also from Citysearch, but Google isn’t a paying partner (the content is made available through an older deal). It makes money off the search ads on the side.

Open source content management system Drupal is increasingly being used by organizations, corporations and governments to power their websites and communities.

To name but a few entities who rely on Drupal for their websites: The White House, AT&T, Intel, BBC Magazines, Forbes, Stanford University, Reuters and Procter & Gamble (and plenty more where that came from).

But up until now, there was no other way to set up a website or blog with Drupal than having to download and run code from a server. Acquia, a commercial company that provides Drupal-based products, services and technical support, is today bringing change to that situation with the private beta launch of Drupal Gardens.

You need a beta invite code to get in for now, but the first 100 TechCrunch readers to sign up here will get access today (others will be granted access in the next few weeks).

Drupal creator Dries Buytaert – also co-founder and CTO of venture-backed Acquia – in a blog post announcing the private beta launch refers to Drupal Gardens as the Wordpress.com or Ning for Drupal. Which was also the first thing I thought when I tried it out for the first time (see screenshots below).

Built on the Drupal 7 core, currently still in alpha, Acquia powers the entire back-end for Drupal hosted websites and communities so users don’t need to worry about server management and can focus on the personalization and content part of the equation instead.

Unlike Wordpress.com, Buytaert tells me, Drupal Gardens isn’t really meant for individuals looking to set up their own blog as much as it is aimed to help organizations and small businesses set up a Drupal environment with multi-user blogging features, social integration, forums, custom content types, and so on.

The way I see it, Drupal Gardens is thus more of a competitor to the likes of Ning and Six Apart. Both companies, as well as Automattic, have of course a considerable head start when it comes to hosted micro-site content management services, so time will tell if Drupal Gardens can break the mold.

As powerful as the Drupal CMS and its small army of code contributors may be, how much demand can there really be for another browser-based site builder?

Drupal Gardens will be available for free until the end of this year. By the end of 2010, Acquia hopes to have finished incorporating all of the important features that will enable organizations to create feature-rich, social microsites. Although this is still undecided, Acquia thinks it will be able to continue offering a free tier for smaller sites alongside paid tiers for larger websites or those who want access to premium features.

Preliminary pricing can be consulted on this page, but to be clear: all of these packages will remain free of charge until the end of this year.

You can sign up for the beta here; Acquia will open up the beta to thousands of users in the next couple of weeks. General availability is expected in the second quarter of 2010.

It is not often that a company waits ten years to take its first venture capital. MyWebGrocer, which was founded in 1999, raised $13 million today in a series A investment from the Stripes Group, a private equity firm in New York City. This is definitely a late-stage growth round. The company is already profitable. Stripes is a private equity firm that likes to invest later-stage growth companies, and there was even an investment bank involved (Montgomery & Co.) as an adviser to MyWebGrocer. Guess who wants to lead any eventual IPO?

MyWebGrocer, which is based in Vermont, was initially funded by its founder Rich Tarrant and then from operations as it grew to power the websites of 5,000 grocery stores across the country. Now it is looking to expand more aggressively, which is why it raised the series A.

MyWebGrocer runs websites on behalf of grocery chains and sells advertising to consumer packaged goods companies across all the sites, which collectively have a reach of 4 million shoppers. MyWebGrocer makes money both from fees paid by the grocery chains and a rev-share on the online ads. The Website scan be configured to simply show the week’s specials or include full online shopping modules, with the grocery store itself handling the delivery. In that sense it is a white-label version of Peapod, but with a highly-targeted ad network attached.

The grocery industry might be a niche, but it is a very large one. And its is an industry that is seemingly willing to outsource its Website operations to companies like MyWebGrocer.

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Venture capitalist Fred Wilson, who is an investor in Twitter, argues that the value of Twitter is “all about links.” Today at the 140 Characters Conference in New York City, Wilson gave a presentation ostensibly about how to make money from Twitter. The value of Twitter, he says, is in “the power of the passed link.”

He compared Twitter’s recent organic growth to the early growth of Google (minus any mention of Twitter’s recent slowdown) and shared some analysis of traffic to the Websites of his portfolio companies and his blog. Google is the dominant source of traffic, but over the past 12 months Twitter traffic has been growing 30 to 40 percent per month. It is becoming a significant source of traffic to those Websites, to the point where it is now bringing about 20 percent as much traffic as Google.

Wilson predicts that at current growth rates, Twitter “will surpass Google [as a source of traffic] for many websites in the next year.” And that just as nearly every site on the Web has become addicted to Google juice, they will increasingly try to find ways to get more links from Twitter. Because Twitter equals traffic. (We’ve noticed a similar trend at TechCrunch, where Twitter is now our second largest outside source of traffic after Google).

Moreover, he asserts that these Twitter links “convert better” than search links because they are often pre-filtered and come in the form of a recommendation from someone you are following. And while spam is a growing issue, it is somewhat mitigated by the ability to unfollow anyone who abuses your trust.

Given these dynamics, Twitter needs to “inject a paid model” into its service, says Wilson. He is clear that he is not speaking on behalf of Twitter:

I am not telegraphing anything here. It is the obvious thing to do. If they don’t do it, someone will figure out how to do it as a third party application.

Twitter co-founder Jack Dorsey was sitting right next to me when Wilson said this onstage. He didn’t seem surprised by anything Wilson was saying. But how exactly is the best way to inject paid or sponsored links into Twitter?

Again, looking at Google might be instructive. Google delivers traffic to Websites through a combination of organic and paid links. The paid links amount to billions of dollars in revenues for Google, but they wouldn’t work without the links in natural results. Twitter needs to come up with unobtrusive ways to inject sponsored Tweets with paid links into people’s Twitter streams. It is still not clear, however, how it can do this without turning off users.

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Earth Day is in full swing. Have you offset your carbon emissions yet? Well, there are plenty of apps and Websites out there ready to help you do just that and more. Green is the new black. Speaking of which, if you want to be green, you’d better avoid black cars and Websites with all-black backgrounds (like goth sites and sometimes even Google, although thankfully not this year). And don’t even think about printing out an e-mail (not that you would—unless it had really important information on it that you needed hard copy of like a contract or a map, in which case, be my guest).

Seriously, green apps are great and we fully support them here at TechCrunch. The first step to dealing with a problem is often to measure it. And theer are plenty of Websites that let you measure your carbon footprint such as Co2Stats, (for Websites) and Zerofootprint (for people). But all too often these turn out to be nothing more than green vanity apps, designed to make you feel good about being green, but not really impacting the environment one way or the other.

For instance, consider a Facebook app just that launched called GoRecycle411 (developed by Jerry Kelly, the former VP of finance at Mark Cuban’s 2929 Productions). You enter how many cans, bottles, newspapers, or office paper you’ve recycled and it tells you how much energy you saved and posts your achievement to all your friends via the Facebook News feed. It keeps a tally, and translates your energy into how many barrels of oil, trees, gallons of water, pounds of carbon dioxide, kilowatts of electricity, and cubic yards of garbage you save. It also keeps track of how much everyone using the application is saving.

The more you recycle, the more virtual points you get which you can spend on virtual gifts for friends like a polar bear, a windmill, or a tree. Of course, you can enter whatever numbers you want, and you still get all those good green karma points. All in all, it is better than a lot of other Facebook apps. Not only do you get to show off how green you are, but you get to shame your friends into recycling at the same time.

Another example is Greenbookings, a Dutch travel site that calculates the carbon emissions caused by your vacation and offsets that at the end of the year by investing in green energy projects. You pay nothing extra for the offsets, but you get to feel good about it and Greenbookings uses that as marketing lure to get you to book flights, hotels, and rental cars through its site. Why not, right? It is easier for one company to offset a years worth of travel-related carbon emissions than for each traveler to do so individually, and probably cheaper too. Except that who knows what Greenbookings is going to invest that offset money into. Last year, it put the money into a hydroelectric project in China. Water power is certainly cleaner than a coal plant, but isn’t China notorious for creating huge hydroelectric projects that wreak all sorts of other environmental and human havoc? I guess you just have to trust Greenbookings on that one

(Photo by Steve Jurvetson. Yes, the venture capitalist. Is it me, or is he channeling Thomas Kinkade, the “Painter of Light” in this image?)

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