Posts Tagged ‘united-online’
The Ten Biggest Advertising Publishers On The Web
Last year, Yahoo still dominated display advertising on the Web in terms of sheer number of ad impressions on its properties, but social networking sites MySpace and Facebook came on strong. Some new data from comScore in its just-released 2009 U.S. Digital Year in Review ranks the top Web properties by the number of display ad impressions.
Yahoo served up an estimated 521 billion impressions last year, according to the report, followed by Fox Interactive Media (i.e. MySpace) with 368 billion, and Facebook with 330 billion. Microsoft sites (No.4) only served up 218 billion display ads, whereas Google (No. 6) served up only 70 billion. (These numbers do not include paid search text ads)
Here’s the full ranking:
- Top Ten Publishers Of Display Ads
- Yahoo! Sites: 521 billion
- Fox Interactive Media (MySPace): 368 billion
- Facebook: 330 billion
- Microsoft Sites: 218 billion
- AOL: 192 billion
- Google Sites: 7o billion
- eBay: 36 billion
- Glam Media: 25 billion
- Amazon Sites: 22 billion
- United Online: 20 billion
in billions of impressions (comScore)
Obviously, the biggest sites with the most visitors serve up the most display ads. This year, Facebook doubled in size to the point where it is well past MySpace and catching up to Yahoo in audience size. It is already bigger than Yahoo in terms of pageviews.
Facebook has more advertising inventory than it knows what to do with, although not all of it is desirable. But Facebook is now selling all of its display ad inventory itself after it renegotiated its ad deal with Microsoft.
Biggest doesn’t mean most profitable. Facebook might be serving up more ads than almost anyone else, but they are still selling at very low ad rates because they perform poorly for the most part. If Facebook can figure out a way to make the ads on its site become more relevant and useful, it has a lot of room to boost its ad rates.
You can download the entire comScore report at this 2009 U.S. Digital Year in Reviewlink.
Is AOL CTO Ted Cahall Leaving?
As AOL started its long-awaited layoffs of 2,500 employees this week, one high-profile officer who is rumored to be leaving is chief technology officer Ted Cahall. Whether he is taking a severance package or simply leaving on his own accord, we don’t know, but sources tell us that he is already communicating to some of his direct reports that he will be leaving. He would be joining other high-profile AOL departees such as former SVP Eric Bosco and many others.
Cahall joined AOL in 2007 from United Online, and prior to that he was the CIO at Cnet. He was in charge of AOL’s ISP infrastructure, which is a declining business that TIm Armstrong is squeezing for all the cash he can get out of it. Cahall also invented DynaPub, the publishing system AOL uses for its own content. But a new content-management system called Seed is being pushed by CEO Tim Armstrong to make it easier to churn out Website content from both AOL staffers and contributors.
It is not clear how much of Dynapub is in Seed or whether it is an entirely new system. Regardless, Armstrong and Cahall probably did not see eye-to-eye on the technology direction of the company. I’ve reached out to both Cahall and AOL for comment.
Update: AOL spokesperson Tricia Primrose says “No, he’s not leaving” and that he remains CTO.
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