The Good NET Guide

Posts Tagged ‘these-customers’

Not with a bang, but with a whimper. Yahoo! is unceremoniously closing GeoCities, one of the original web-hosting services acquired by Yahoo! in 1999 for $2.87 billion. (Fun venture fact: Fred Wilson’s Flatiron Partners was an investor). In a message on Yahoo!’s help site, the company said that it would be shuttering Geocities, a free web-hosting service, later this year and will not be accepting any new customers. Existing customers will still be able to access use GeoCities but Yahoo! is encouraging these customers to upgrade to Yahoo!’s paid Web Hosting service.

GeoCities’ traffic has been falling over the past year. According to ComScore, GeoCities unique visitors in the U.S. fell 24 percent in March to 11.5 million unique visitors from 15.1 million in March of 2008. Back in October, 2006, it had 18.9 million uniques.

There are plenty of other Website creation and hosting services out there, including blog platforms such as Wordpress, Blogger, and Typepad, as well as Website creation and hosting services such as Ning, Webs, Jimdo, Snapages, Weebly, and countless more. GeoCities never really kept up with the times, but always remained a decent pageview generator.

One of the pioneers of web-hosting sites, GeoCities gave users personal publishing tools and created “neighborhoods” within its web platform for users to be able to create pages, add a picture, text, a guest book and a website counter. Long before MySpace, Geocities was known as a place where teenagers, college students, and eventually others could impose their own garish taste upon the rest of the world. Here is one Geocities homepage we found from 1996: In honor of GeoCities and all that it has given the Web, whoever can come up with the worst GeoCities homepage design of all time will get a TechCrunch T-shirt.

Crunch Network: CrunchBoard because it’s time for you to find a new Job2.0

Oh Froogle, how far you’ve come.

As they’ve been doing with products throughout their services suite, Google announced this morning that they’ve revamped the Google Product Search page for iPhone and Android.

If you’re familiar with Google Product Search from within a standard browser, you’ll feel right at home. Search for products by name or type, sort by various criteria (low to high, high to low, rating, etc), and view product details or reviews. Outside of the aesthetics, there wasn’t much that needed changing for the jump to mobile - so not much changed.

An increasingly common practice in the smartphone space is the idea of price comparison and product research by camera-based barcode scanning, something which Google has yet to really build upon in Product Search. Having begun to play up the convenience of Product Search when on the go, might they be considering adding a Product Search-powered barcode scanner to the Google iPhone App or the Android platform?

Crunch Network: CrunchGear drool over the sexiest new gadgets and hardware.

It may be in the process of hiring a new CEO, but the MySpace machine keeps on rolling. Last month we got our first look at MySpace Local, the joint project between Citysearch and MySpace that combines the popular social network with Citysearch’s extensive database of business listings. The new property has quietly launched the public, and you can check it out here.

While MySpace is relying on Citysearch’s massive database of business listings (which includes hours, addresses, photos, menus, and videos), it’s starting from scratch on the review side of things. That might have handicapped a smaller site, but given MySpace’s audience, it shouldn’t take too long for the site to get populated: since it went live seven days ago, MySpace users have already written over 60,000 reviews.

At launch MySpace Local is offering reviews on restaurants, bars, and other ‘nightlife’ listings, with more categories coming in the near future. The site is also going to begin to allow users to book reservations to restaurants in its directory.

MySpace is taking advantage of its social graph to personalize the site as much as possible, highlighting reviews left by your friends and syndicating your actions (such as writing a review) back to your MySpace activity steam. Because the reviews are being written by the people you know, you’re more likely to look at them and leave one of your own.

These features are certainly appealing, but why is MySpace creating a new destination site when MySpaceID could presumably do many of the same things (Citysearch integrated Facebook Connect in December)? MySpace says that while MySpaceID is coming to Citysearch eventually, the two sites will likely appeal to two different audiences, which is why Citysearch was on board in the first place. Because MySpace Local is directly connected to the social network, users can jump to it seamlessly without having to worry about logging in. Through MySpaceID, users would still have to go through a brief authentication process, which raises the barrier to entry (and is still a fairly novel concept for most people).

The other reason why MySpace is building out its own product? Advertising. The site allows local businesses to take advantage of MySpace’s self-service MyAds product, which will allow them to selectively display their banner ads to local MySpace users. This opens up MySpace (and Citysearch, which is participating in a rev-share deal) to new sources of revenue from both local establishments and national brands, like Coors and Outback Steakhouse.

Crunch Network: CrunchBoard because it’s time for you to find a new Job2.0