The Good NET Guide

Posts Tagged ‘swine’

Yesterday, we talked a bit about how some companies are clearly trying to capitalize on the Swine Flu craze that is sweeping the nation. Naturally, someone just had to make an iPhone app.

And the winner is IntuApps, which has Swine Flu Tracker, waiting for approval from Apple before it’s released into the App Store. IntuApps’ Barry Schwartz, who is also a blogger, sent along some screenshots of the app. In it, you can see the current Threat Level for the disease, a map showing confirmed and suspected cases, a symptoms area to inform people, and an alert page for breaking news on Swine Flu.

Everyone is joking about Swine Flu because of the whole pig angle, but it is actually a serious threat. And while this iPhone app may be the latest thing to capitalize on it, it’s also pretty useful as a way to know what areas to avoid on the go. It’s good to know that IntuApps will be giving the app away for free when it is available in the App Store.

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Over the last few days, the TechCrunch tips box has been flooded with pitches from companies looking to capitalize on ‘Swine Flu’, the potentially pandemic disease that is currently freaking out a significant portion of Earth’s inhabitants. Now that everyone is stressing about it, what better time to make a buck, right?

First, there’s Flu Shirts, an online T-Shirt marketplace brought to you by some of the people behind Groopvine. The store has a variety of shirts mocking the current hysteria, emblazoned with taglines like “Maybe the Muslims were right about pigs” and “My dad went to Mexico and all he got me was swine flu”.

Then there’s Swine Fighter a Flash game from the guys who brought you HeyZap. Gameplay consists of clicking on diseased pigs to inject them with something and make them say, “Oink!” The game has done quite well, hitting the Digg front page and seeing over 150,000 game plays in only 24 hours. It also features a handful of guidelines from the CDC, though they’re so far below the fold I suspect very few people actually saw them.

And of course the spammers are taking advantage of the widespread alarm, sending out countless Emails with subjects like “US declares emergency as Mexican flu death toll rises” to entice unsuspecting readers.

Some of promotions currently being offered by companies are actually potentially useful, albeit opportunistic, like Phonevite’s decision to allow organizations to use its mass communication tools free of charge to broadcast emergency messages. There’s also ZocDoc the online booking site for doctors’ appointments, which has set up a dedicated hub for Swine Flu checkups being offered by doctors in the New York area. We’ve also gotten a variety of pitches from companies that have absolutely nothing to do with the disease, but are coming up with creative ways to explain how they’re helping.

Just on a personal note, I’ve always found jokes about potentially pandemic diseases to be more than a little disconcerting. People are dying. The WHO just bumped up the Swine Flu’s pandemic alert to its second highest level. I understand that many people like to laugh as a way to cope with their own mortality, and some of the media reactions are over the top, but some of this seems like grossly opportunistic capitalism. So, uh, keep rocking those T-shirts.

Crunch Network: CrunchBase the free database of technology companies, people, and investors

Earlier today, the U.S. declared a public health emergency over the Swine Flu, after confirming 20 cases of the flu spreading to humans in New York, Ohio, Kansas, Texas and California. More than 80 people have died in Mexico from the disease, which has potentially spread to other countries, including Canada and France. Although Federal officials are urging Americans not to panic about the disease, fear of contracting the potentially deadly flu is quickly spreading over Twitter, Google, and blogs across the web.

Swine Flu is the top trending topic on Twitter at the moment, with users rapidly tweeting about the latest news about the disease, including whether it has spread to other states, the Center for Disease Control’s announcement, etc.

Google Trends reports that “Swine Flu Ohio” is the 27th most popular search keyword currently, with searches for the “CDC” and “Swine Flu Symptoms” also making the top 100 keyword searches on Google.

Technorati’s index, which graphs the number of times the search term occurs in blog posts across the web, shows that mentions of Swine Flu in blog posts has risen sharply from Friday to nearly 2800 blog post mentions today.