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Posts Tagged ‘startup-called’

Last week, Yammer, the business-oriented microblogging platform that won TechCrunch50 2008, sent out invites to press inviting them to virtually attend a “major launch event” that will be broadcast through a WebEx meeting tomorrow morning. The company has also posted an invite to its blog, along with a not-so-subtle jab at its competitors: “Forget all that over-hyped chatter and annoying buzz, Yammer is releasing the next wave in Enterprise Microblogging“.

So what exactly is Yammer about to introduce? We’re hearing from one source that the company is planning to start allowing people to create networks that aren’t built around web domains. That may not sound like a big deal, but it would be a major change for Yammer, and one that could open it up to a huge number of new users.

Until now, in order to create a Yammer network you’ve needed to have email addresses associated with your own business domain name (say, jason@company.com) . This works great for sizable companies (everyone who has an email account on that domain is automatically placed into the correct network), but it’s a big limitation on who can actually use the service — plenty of businesses and organizations don’t have their own domain names.

Depending on how Yammer rolls this out, there could be countless uses for this.  Last summer, I wrote about how useful it would be to have a Yammer for families that would allow family members to easily share information in a centralized place (and get SMS alerts if something important came up).  Local groups could set up Yammer accounts to share information instead of relying on long Email chains, and so on. But Yammer wouldn’t be alone here — a recently launched startup called HipChat is already going after this broad market.

We’ll have more details tomorrow at 11 AM. And if you’re interested, the WebEx meeting is apparently open to the public.

Earlier today, a startup called Siri that wants to bring virtual assistants to the iPhone came out of stealth. Siri brings a very advanced collection of technologies (speech recognition, natural language processing, semantic data processing, and geo-location) to create a virtual assistant that helps you perform tasks through a conversational, question-and-answer interface. You can read all about it in this lengthy guest post by Nova Spivack.

But sometimes it is easier to just see the product for yourself. Below is the first public demo video of Siri, which I got on video today from CEO Dag Kittlaus at the AllThingsD conference in San Diego. Siri won’t be available on the iPhone until later this summer.

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I caught up with Twitter co-founder Biz Stone today on video at the AllThingsD conference to ask him what business models might emerge for the company. In the video above, he talks about different things Twitter can do to help marketers connect with consumers, such as selling verified accounts (something he mentioned onstage last night). But there is is a broader approach which he also hinted at last night:

There’s a way to make introductions to people, to tell them that things and people are available on Twitter, and there’s certainly money in that.

Making introductions is one way to put it. Selling followers is another.

But how could Twitter sell followers in a socially acceptable way? Here is one idea: Twitter already has a spot where it is testing what amounts to house ads for third-party Twitter apps and services.

What if it started using those spots instead to promote corporate accounts? It could get paid for every user who decides to follow a certain company’s Twitter account on a cost-per-action (CPA) basis. The action, in this case, would be following the account. Twitter would get paid for each follower it delivers. I put this suggestion to Stone towards the end of the video. Stone doesn’t dismiss it offhand. He says that it is an “interesting” idea and that the company is leaving the door open to approaches like that. The key would be to present sponsored accounts that a person has a greater chance of actually being interested in, perhaps based on an analysis of topics a person tweets about, links they retweet, or the interest of the people they follow.

In the second part of the interview (below) we talk about how to manage the endless stream of information that Twitter throws at its users. He says that real-time might be over-rated and that new ways of filtering Twitter are needed. I also ask him about the growth of microsyntax and how Twitter decides to incorporate things like @replies as features. He says that retweets and hashtags might be the next conventions to become baked into Twitter proper somehow.

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