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Posts Tagged ‘percent-between’

AdMob, the mobile advertising network currently being acquired by Google, this morning featured the latest results of its monthly analysis of consumer usage and attitudes across the Android, iPhone and webOS application platforms in its January 2010 AdMob Mobile Metrics Report.

Among the most interesting things the survey found is the conclusion that 91 percent of iPhone users would recommend their device, compared to 84 percent of Android users and only 69 percent of webOS users.

That 22% difference has got to hurt for Palm.

Other than that, not much noteworthy in this month’s survey results, which states that consumers who use iPhone and Android devices showed “remarkably similar” activity levels, downloading approximately the same total number of applications and spending approximately the same amount of time using them. What I would deem logical and not remarkable at all.

AdMob further says iPhone users continue to download more paid applications, with 50 percent of users purchasing at least one paid application a month compared to 21 percent of Android users. The survey also included consumers on webOS devices and found that they downloaded fewer paid and free applications, although they remain active.

AdMob says it stores and analyzes handset and operator data from every ad request in a network of more than 15,000 mobile Web sites and iPhone, Android, and webOS applications. The AdMob share is calculated by the percentage of requests received from a particular handset; it is a measure of relative mobile Web and application usage and does not represent handset sales.

Additionally, AdMob claims that the number of ad requests to their network went up 32 percent between December and January, to a total of 15.2 billion ads.

(Image via TiPb)

Over the weekend at the MidemNet music event in Cannes, MySpace CEO Owen Van Natta took the stage to talk about the current status of the struggling company. During his keynote interview with Billboard editorial director Bill Werde, Van Natta stated that MySpace was showing an increase in unique visitors for the first time since the middle of last year. In fact, Van Natta said that according to comScore data, MySpace visitors grew by 7 percent between November and December. That may sound like great news for the site, but it may be misleading: many of these new users may have simply been redirected users of Imeem.

MySpace completed its acquisition of Imeem on December 8, and the music service was promptly shut down (Imeem was out of money and its music licenses were expiring). As soon as Imeem shut down, MySpace redirected all of its traffic to its own music site.  Now, we can’t tell exactly how many users MySpace gained from these redirects, but according to comScore MySpace saw a jump in 4.7 million unique visitors in December, which is about the same as what comScore was measuring for Imeem in previous months (it had 4.6M in October and 4.4M in November).  Again, we can’t definitively say how much of MySpace’s growth was due to Imeem, but it’s likely that it represented a substantial portion of it.

To be fair, Van Natta and MySpace aren’t exactly out boasting about their improved traffic stats — Van Natta’s comment was in response to a question that was posed to him on stage, and he followed it up by saying, “We don’t want to get ahead of ourselves here but it’s good that the numbers have stabilized and we hope this will continue”.

It’s worth pointing out that while MySpace’s uniques have stabilized after big drops last spring and summer, it’s unclear if the number of page views the site receives has stabilized (see the comScore graph below).

I’m just going to take it.

That’s right, Comcast. This is me, waving my white flag. I’m not going to complain to you any more. Why did I even try in the first place? It’s like trying to erode Mount Rainier with licks. So from here on out, I’m just going to take it. All the outages, all the fees, all 20 levels of customer service. Who was I kidding, anyway?

If it seems like Twitter is growing faster and faster each day, that is because it is. ComScore has released its March numbers for the U.S., and it estimates that unique visitors to Twitter.com grew 131 percent between February and March to 9.3 million visitors. No wonder Twitter is more popular than Britney.

Not only did Twitter more than double the number of people that go to its site in a single month, but it accelerated its growth from the 55 percent rate it experienced in February. These numbers do not include international visitors, nor do they include all the usage on desktop and mobile clients, which is significant in Twitter’s case. But it is a useful proxy.

So to just to give a sense of the type of growth Twitter is going through, here is the month-to-month growth in U.S. unique visitors so far this year:

March, 2009: 131%
February, 2009: 55%
January, 2009: 33%

In February, comScore estimated that Twitter.com had worldwide 9.8 million visitors worldwide and 4 million U.S. visitors. If that 41 percent ratio of U.S. visitors to total worldwide visitors still holds (in January it was about the same), it would mean that Twitter.com attracted more than 20 million unique visitors worldwide. ComScore releases international figures later in the month.

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