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Posts Tagged ‘owle’

With the iPhone 3GS, the possibilities are endless. In July 2009, Harold Smith and Graham Mcbain took the iPhone 3GS, and made the first prototype of the OWLE Bubo, which we covered on CrunchGear. Now, just four months later, the OWLE Bubo is ready to ship to the public. OWLE, which stands for Optical Widgets for Life Enhancement, is aiming to making mobile video much easier, by taking the parts you use on your camcorder, and enabling you to use them on the iPhone.

The Bubo comes standard with a hotshoe mount on top for LED lights, four tripod mounts and standard 37mm lens threading so that you can put your own lenses on it, in addition to the lens that the Bubo comes with.

It’s been quite a journey since the first prototype of the Bubo — Harold and Graham traveled to Yahoo!’s headquarters in Sunnyvale, Calif. for iPhoneDevCamp 3, where they won the iFund “Most Promising Startup” award.

The Bubo is going on sale for pre-orders starting tomorrow for $99.95, but TechCrunch readers can pre-order starting today!

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Unity Technologies, the San Francisco company behind the eponymous multi-platform game development platform, has now closed its first round of funding. The Series A financing was led by Sequoia Capital like we reported last week and apparently also included some Silicon Valley notables like David Gardner, the CEO of Atari, and Diane Greene, founder and former CEO of VMware.

Unity combines a development platform with a 3D game engine in a software package that enables high performance 3D interactive content for Web, Mac, PC, iPhone and Nintendo Wii games. The platform is currently used in games like Tiger Woods PGA Tour Online by ElA, the Quest for R2D2 by LEGO and FusionFall by Cartoon Networks.

Earlier this year, Unity for iPhone was released and the company says more than 325 games are using its engine to power their iPhone games today.

The company has recently moved its home base from Copenhagen, where it has been operating for years, to San Francisco, though its core development team is still in Copenhagen.

Roelof Botha, partner at Sequoia Capital, and Greene will be joining the board of directors.

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Holy m-commerce, Batman!

According to eBay CEO John Donahoe, shoppers have already spent about $400 million on the popular commerce site using the company’s free iPhone application. Ok, the shopping part of eBay’s business brought in $1.4 billion in revenue just last quarter, but who would have predicted around half a billion dollar in sales a year would be recorded through the eBay iPhone app when it debuted on the App Store?

The number pales in comparison with eBay’s total sales ($59.7 billion last year), but it’s fairly significant considering the fact that the iPhone has a relatively small market share – about 15% of the smartphone segment – and mobile payment transactions are still new to many.

According to this report by the Financial Times, some wealthy people have used the mobile app to buy a Lamborghini, a Bentley and a $150,000 boat. And if Mobile Marketer heard Donahoe right when he talked numbers at a summit in Las Vegas, the Lamborghini went for $350,000. Talk about being at ease with making purchases from mobile devices.

Most likely, these are the high-profile exceptions to the rule and most people use the app to buy books, clothing and electronics much like regular eBay shoppers do. In total, approximately 4.6 million iPhone owners have downloaded and installed the app to date.

Donahoe also said eBay will soon be introducing the next version of the app with improved functionality and features.

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We’ve made no secret of our admiration for the iPhone 3GS’s video capabilities — Apple has managed to integrate a video camera that’s both easy to use and surprisingly high quality into an already-stellar device. But for all its merits, the iPhone 3GS suffers from being, well, a phone. No matter how good the phone’s video quality is, it’s still prone to shakiness as its director moves around. And while the microphone may be high quality, its position at the bottom of the phone definitely isn’t ideal recording whatever you’re poiting the camera lense at.

Fortunately, an answer is on the way for all you mobile videographers. A new startup called OWLE (Optical Widgets For Life Enhancement), is currently working on a mount that should resolve most of these issues. The mount, which you can see in the images and videos below, gives you a more stable way to hold the phone, making it much less prone to bumps and shakes. The mount also improves your recording quality by including a 37mm camcorder lense and a front facing microphone, which plugs into the phone’s headphone/mic jack. There’s also planned support for external lighting and power. All in a package that could slip easily into a backpack or laptop case. In short, this is exactly what you need if you frequently use the iPhone for video.

There’s been a lot of chatter recently about the reliability of Twitter’s trending topics and how to make sense of hashtags. Hashtags are words preceded by a “#” which denote what the Tweet is about and makes it easier to search for Tweets about specific topics and events. This weekend’s “Moonfruit” and “GorillaPenis” trending topics on Twitter were examples of trending topics that aren’t easily recognizable and aren’t current events. Personally, I find trending topics and hashtags to be confusing at times because there’s little context surround them on Twitter. And many of the Trending Topics aren’t necessarily breaking news and is often polluted by spam. What The Hashtag is a site launched to solve this exact problem.

What The Hashtag provides detailed definitions and context of hashtags and trending topics on Twitter. But what makes the site even more interesting is that it provides hashtag use stats, top contributors to a particular hashtag, real-time hashtag stream monitoring, and charts. For example, the entry for the hashtag #moonfruit has a graph charting the frequency of the hashtag in Tweets sent out in a given time period, a detailed description of the context behind the Moonfruit, how many Tweets included Moonfruit (443,217) and a real-time stream of Tweets with the Moonfruit hashtag.

What The Hashtag reports that it has analyzed and tracked 2,775 hashtags since its launch in February 2009. So far the site has 800 registered users (registration needed for detailed info entry; simple definitions can be submitted without account). The site is adding the ability to Tweet from the site and opening up its API in the near future.

What The Trend, which we reviewed here, is a fairly similar service that also makes sense of trending topics and hashtags on Twitter. The two services have many of the same features but a few differences. What The Trend pulls in news stories and photos about trending topics, but doesn’t include some of the analytics and graphing that What The Hasthag offers. It appears that What The Hashtag’s details goes more in-depth with the detailed descriptions and stats, but both sites are pretty useful when trying to make sense of Twitter’s enigmatic Trending Topics.

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