The Good NET Guide

Posts Tagged ‘monthly-unique’

The tough thing about being a startup is that no one is willing to share their numbers with you.

With that in mind, we’d like to announce the 2009 TechCrunch Web App Survey.

It’s an (optionally) anonymous survey where we can all share a bit of data about our userbase, traffic, financials and more. The more you’re willing to share, the more you’re going to learn from everyone else.

The whole goal of this project is to shed some light on a subject that very few people are willing to talk about publicly. It will help web startups understand how they compare to other companies, and then make decisions accordingly.

Here are the Questions:

1. Number of active users
2. Average monthly revenue per active user
3. Time it took to acquire current number of active users
4. Average marketing cost to acquire each active user
5. Average monthly marketing spend
6. Average monthly page views to marketing web site (not web app)
7. Average monthly unique visits to marketing web site (not web app)
8. Percentage of monthly unique visits that convert to a paid account
9. Percentage of monthly page views that convert to a paid account
10. If you have a ‘Free Plan’, what percentage of your users are on it
11. Bootstrapped or funded
12. If funded, how much
13. If bootstrapped, how much was spent to build the product
14. Average monthly costs (overheads, salaries, marketing)
15. Average monthly revenue
16. Number of full time developers
17. Number of full time designers
18. Number of full time marketers
19. Number of full time managers
20. Number of founders
21. Total number of full time staff

Here’s How it Works:

We’re going to collect the data from Aug 11th - Sep 4th and then we’re teaming up with Carsonified to collate, sort and evaluate the data.

I’ll reveal the results live at FOWA London 2009.

Carsonified will also be designing a full PDF report and website to showcase the findings, which will be available one week after my presentation at FOWA. The report will be completely free to view and download.

Let’s Get Started!

Just head over to this survey and fill it out. All form data will be kept strictly confidential on an individual basis, only the aggregate data will be released and we won’t disclose the names of the startups that participated.

Just click here to get started.

Image credit: Mykl Roventine

Crunch Network: CrunchBoard because it’s time for you to find a new Job2.0

Arkadium, an NYC-based company that markets gaming software for brands, ad agencies, casino operators and online game websites, has bought Advergame.com for an undisclosed sum and has revamped its gaming portal GreatDayGames with a number of additional features to boot.

According to the company, customized advergames offer a fresh approach to exposing consumers to a brand and “keep them coming back for more”. Kenny Rosenblatt, CEO of Arkadium says: “The majority of display ads shown to gamers today are irrelevant to the player and worthless to the publisher. Casual gamers spend thousands of hours playing online and are highly receptive to relevant advertisements.”

Hence them betting on advergaming as a concept to find widespread adoption among marketers worldwide and creating some brand awareness by purchasing the relevant domain name / business Advergame.com.

Arkadium says it currently boasts an online network of more than 250 Flash-based games that attracts over five million monthly unique users and is running a profitable operation, servicing big name clients Warners Bros., CBS, NBC, General Electric, Reader’s Digest, Mattel and Hasbro. The company also claims it serves more than 120 million page views each month within its game Arenas, with users spending an average of 20 minutes each session.

Crunch Network: CrunchBase the free database of technology companies, people, and investors

How quickly they grow. Remember when Twitter was just a little pipsqueek, with less than 10 million monthly unique visitors to its site worldwide? That was back in February, 2009. Fast-forward to April, and Twitter’s U.S. visitors alone reached 17 million. Now comScore has released its worldwide numbers and it estimates Twitter’s global unique visitors in April, 2009 was a whopping 32 million, up from 19 million in March, 2009.

To put that in growth into perspective, Twitter has just passed Digg (23 million), LinkedIn (16 million), and the NYTimes.com (17.5 million) in monthly unique visitors, as counted by comScore. And comScore only measures the number of people who visit Twitter’s Website, not the millions more who send and read tweets via their phones, desktop apps, or other Websites. Twitter.com is also now bigger than Bebo and Freindster, for what it is worth. Who will it pass next?

Its getting so big that its growth rate is beginning to temper. In April, Twitter added 13 million visitors, which is more than the 9 million it added in March. Its month-over-month growth rate, however, slowed to 68 percent from 95 percent the month before. Still, if it can keep adding 10 million global visitors a month, it will easily pass 50 million this summer and 100 million by the end of the year. No wonder everyone from Facebook to Google is looking over their shoulders.

Crunch Network: CrunchBase the free database of technology companies, people, and investors