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Posts Tagged ‘hulu’

If I may, I’d like to play devil’s advocate to something I wrote a few days ago .

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Maybe Hulu is right to block Boxee?

Just a wanted to post a quick note here, congrats to @DStoneburner, the winner of the Tokyoflash wristwatch contest . So good for you, @DStoneburner. Don’t say we never gave you anything

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Congratulations to the winner of the Tokyoflash watch

It’s been a big year for Hulu, the video streaming site that lets you watch a large variety of premium content free of charge. The site has grown from a destination for the tech-savvy to a mainstream hit in the two years since its launch, and much of that growth came in the last 10 months or so. Hulu has just written a blog post about the last year, and it boasts some pretty big numbers.

CEO Jason Kilar writes that Hulu is now up to 43 million unique visitors — a 95% increase over the same time period last year. That’s impressive, but it’s also not much more than the 41.5 million it had back in April. In fact, in terms of unique visitors, Hulu’s growth seems to be fairly stagnant, which could indicate that the market is getting saturated. On the other hand, the number of videos each user is watching is still growing. In April, Hulu streamed 380 million videos. This month, they’re up to a whopping 924 million streams. The chart below from VideoNuze does a good job showing the trend (blue bars are views, the red line represents unique visitors).

The catalyst for the site’s growth spurt this year was likely its Superbowl Ad starring Alec Baldwin, who unveiled the site’s alien plot to take over our brains. That ad was later nominated for an Emmy award, and was followed up by a handful of other star-studded ads that further raised awareness.

Aside from the ads, much of the growth can be attributed to the site’s growing catalog of content: Kilar writes that they’ve grown from 5,600 hours of premium content available up to 14,000 hours. And they’ve gone from 130 content partners to 200, including Disney and ABC. The site has doubled from 166 to 408 advertisers, and its embeds have grown by 237%, up to 6.4 million embedded Hulu players on external sites.

Other notable events for Hulu this year include the launch of Hulu Labs which introduced a new native Desktop application that lets you sit back and watch Hulu with a remote. And, of course, the site engaged in a lengthy battle with Boxee: Hulu cut off Boxee support, and Boxee repeatedly would hack together ways to fix it.

The next year will be a very interesting one for Hulu. It is beginning to develop its own programming. And there have been reports of internal conflict between the site and the content owners who run it, as well as rumors that it may begin to offer a paid model. Whatever winds up happening, it’s becoming increasingly clear that an on-demand model like Hulu’s is the future of premium video content. If Hulu’s owners can’t get it right, someone else, like Apple, will.

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Amazon has just released its “Best of 2009″ lists, showing the top-selling devices, books, DVDs, and such from this, the final year of the aughts. And although 2009 has not brought us hovercycles or Lunar colonies, it has brought us love-stricken vampires and a great number of replacements for paper-based book products, both of which sold extremely well.

Do you like drawing conclusions from lists? Then buddy, this one’s for you.

We’ve seen in that past year that Hulu gets testy about their video content being used on other sites or platforms, with Boxee and TV.com both forced to remove Hulu content from their sites and applications. Now startup Rippol is facing the same fate.

Rippol just publicly launched their video discovery sites at yesterday’s Real-Time CrunchUp, which combines both complex algorithms with user suggestions to surface interesting video content.

Less than a few hours after Rippol launched, the startup’s co-founder Aaron Crayford received notice from Hulu that the video embeds on Rippol from Hulu were in violation of the terms of service which state that embeds are for personal, non-commercial use only. While Rippol says that they won’t place ads in the videos or around the videos, Hulu says that the single fact that Rippol plans to make money from the entire content service violates the TOS. Instead, Hulu offered Rippol the ability to us its site map, which is a feed that links back to Hulu for video playback. Don’t embed, says Hulu. Link instead. Here’s the email notice:

We saw that you launched today. We want to notify you that you are using our embeds in violation of our terms of service which state specifically that embeds are for personal, non-commercial use only. As such we will plan to block embedding from your site by 12/4. Typically we disable embedding immediately but given that you just launched, we want to give you some time to transition.

In the place of the embeds, we can offer you is a site map feed that links back to Hulu for video playback and includes several useful pieces of metadata in a feed. It includes video titles, descriptions, thumbnails, video type, duration info, season number, episode number, air date, expiration date, in addition to the video link on Hulu.com.

It is updated every few hours: http://www.hulu.com/video_sitemap.index.xml

When Rippol responded that they will never put ads in or around Hulu content, Hulu responded:

Ad placement would be more relevant to the “non-commercial” part of the TOS vs. the “personal” part. While you may not plan to place ads near our content, Rippol is a commercial business in the sense that you plan to make money from the content service you create. Thus our content on your site is being used for commercial purposes, even if it is indirect (i.e. you attract users with Hulu content but only monetize other content).

Note we are not singling out Rippol as we have transitioned other premium video aggregators to our site map feed.

Rippol looks at your video watching activity on the site, as well as that of your friends and people in your demographic. It also looks at meta data from video content ingested from sites like YouTube and Hulu, and uses machine learning to identify videos it thinks you’ll like. Naturally, some of the TV shows and movies that surface on Rippol are from Hulu.

Boxee encountered a similar issue in February. Boxee’s software package converts computers, Apple TVs and other popular products into media centers, and integrated Hulu content. But this ended abruptly in February when Hulu’s studio content partners demanded that Boxee take down all videos pulled from from Hulu. TV.com suffered a similar fate when Hulu pulled the plug on content earlier this year, although CBS Interactive, which owns TV.com, vehemently argued that they were within their rights to stream Hulu content.

The thing is that Rippol, and perhaps other video sites like Boxee, may be willing to enter into a distribution agreement with Hulu with regard to embedding content. In Hulu’s note to Rippol, the representative stated that “the only way for a company to legitimately embed our videos the way you do is to enter into a structured distribution relationship with us. However, we are currently entering into these very selectively.”

When Hulu axed the Boxee integration, CEO Jason Kilar wrote in a blog post:

Our content providers requested that we turn off access to our content via the Boxee product, and we are respecting their wishes. While we stubbornly believe in this brave new world of media convergence — bumps and all — we are also steadfast in our belief that the best way to achieve our ambitious, never-ending mission of making media easier for users is to work hand in hand with content owners. Without their content, none of what Hulu does would be possible, including providing you content via Hulu.com and our many distribution partner websites.

Our mission to make media dramatically easier and more user-focused has not changed and will not change. We will not stop until we achieve it and we are sober in our assessment that we have such a long way to go.

The maddening part of writing this blog entry is that we realize that there is no immediate win here for users. Please know that we take very seriously our role of representing users such that we are able to provide more and more content in more and more ways over time. We embrace this activity in ways that respect content owners’ — and even the entire industry’s — challenges to create great content that users love. Yes, it’s a complex matter. A tough mission, and a never-ending one, but one we are passionately committed to.

Even before Hulu launched the site had announced partnerships to embed content with AOL, MSN, MySpace and Yahoo. The site also has a partnership with Comcast’s Fancast . And the site also recently launched the ability to watch some video content its video content on its Facebook page.

It’s clear the Hulu is at the mercy of of studio content owners who are calling the shots on partnerships and who should be allowed to embed Hulu content. Kilar is correct in saying that Hulu’s strategy of limited partnerships is not a win for users. But the other party left out here are the developers and startups, like Rippol and Boxee, which are crating innovative and useful products that provide a creative way to watch their videos and even drive traffic to Hulu.

When Hulu was announced in 2007, NBC Universal CEO Jeff Zucker said that Hulu would aim to have “ubiquitous distribution.” The press release issued at the time said that Hulu “will actively seek agreements with a variety of additional distribution partners.” The release also stated that each “distribution partner will feature the site’s content in an embedded player customized with a look and feel consistent with each site, making the offering organic to each destination.”

Clearly, when Hulu was announced, the ambitions were to have many more partnerships to distribute the site’s content. But all signs have pointed to the fact that Hulu and its content partners are simply not open to startups and smaller sites who have new innovations to video consumption. Frankly, it’s disappointing for the developer community as well as consumers.

In the meantime, Rippol’s Crayford says that most of Hulu’s content is available on the content owners sites, which means Rippol will point crawlers to a lot of different domains instead of Hulu, which is tedious (TV.com does this).

When we asked Hulu about the Rippol situation, they responded:

Thanks for the heads up. I’ve been told our folks are in communication with Rippol on how to possibly work together.

The basic policy on our embeds is that we do not allow sites to host the entire Hulu content library without a formal distribution agreement. These agreements are evaluated on a case by case basis with the involvement of content owners. Alternatively, we provide a video site map to allow publishers to link to our videos.

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Hey, remember Hulu.com ?

The rest is here:
Yikes: Hulu flirts with, yes, having you pay to watch it.

VEVO, the YouTube-powered “Hulu for music videos” which to date was a joint venture between Universal Music Group and Sony Music Entertainment, is gaining a new founding shareholder.

VEVO has just announced a ’strategic’ investment was made by Abu Dhabi Media Company (ADMC), a giant of a media company with headquarters in Abu Dhabi, capital of the United Arab Emirates, reports MediaMemo. The specifics of the deal remain under cover, but the rumor mill suggests the company is being valued at around $300 million.

Slated for launch in the U.S. and Canada next December, VEVO is going to attempt to leverage YouTube’s massive audience to build a destination and syndication network for “the very best in top-notch music video content”. The three founding shareholders will be sharing the revenue from the music video site with YouTube as it will be using Google’s video sharing site as its main distribution platform.

Question is: how attractive will the service turn out to be considering the fact two other majors, Warner Music and EMI, are still holding out? And how did Abu Dhabi Media Company come into play?

ADMC was created in June 2007 as a joint stock company (wholly owned by the government of Abu Dhabi) from the assets of Emirates Media Incorporated. The company owns a host of television and radio networks and multiple newspaper and magazine businesses.

The company boasts dozens of partnership and distribution agreements with media companies from around the globe, including Bertelsmann, Warner Bros., Participant Media and National Geographic. Its CEO is veteran media pro Edward Borgerding, who was Executive Vice-President of Walt Disney International in Hong Kong before joining ADMC in 2007.

ADMC Chairman H.E. Mohamed Khalaf Al Mazroui in a statement said the deal will help the company establish a leading position in the digital media industry, and added that taking a stake in the joint venture is part of an integrated approach to expand its global presence and brand portfolio.

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When we first covered real-time photo-blogging service DailyBooth last August, we had noticed how remarkably vibrant the community already was, and how quickly the site was amassing tons of traffic.

The startup was launched in February 2009, received some initial seed funding from Y Combinator over the summer and has now raised an additional $1 million from an all-star team of institutional and individual investors.

Wall Street Journal blog Digits broke the news earlier this morning, and reported that DailyBooth has secured ‘roughly’ $1 million in financing from Sequoia Capital, Ron Conway’s SV Angel, Betaworks, Digg co-founder Kevin Rose and Flickr co-founder Caterina Fake.

In an interview with DailyBooth co-founders Ryan Amos and Jon Wheatley, we learn that its users use the site like real-time poster child Twitter only with webcam-shot photos, which they say is in line with current trends of more personalization in short-form online communication means. The company says it’s currently receiving about six million monthly unique visitors, a number that’s reportedly still growing by about 35% a month. Talk about swift adoption and viralness.

The two men also went into the demographics a little, saying that the majority of its user base is located in the United Stated and other English-speaking countries such as the UK and Canada (which makes all the sense in the world, since the service isn’t multi-lingual yet). The majority of its users are 15-to-25 years old women, they add.

DailyBooth says it will use the extra cash to help them scale the service first and think about making money later on – currently they’re thinking in the direction of media-based businesses, premium offerings and offline distribution like photo-printing.

In conclusion: DailyBooth is growing fast, has gotten the attention and money from some of the nation’s most prolific and well-connected investors in real-time Internet startups and doesn’t appear to be all too worried with monetizing the service just yet.

Its co-founders were right: it is very much like Twitter.

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A large number of web services are geographically restricted, such as Hulu, Pandora and Spotify. The reasons are usually to do with content licensing restrictions, or because US visitors (or visitors from other advanced economies) are of a higher value from a monetization perspective. A web application can only guess at the location of a visitor based on an IP address and other information, such as browser language and regional settings.

IP addresses are mapped to countries (and in some instances, further to states and cities) using large commercial datasets such as GeoIP from Maxmind, which is a ‘best guess’ database based on data it has collected (how, I would rather not know). The system is accurate enough to enable services to block on a country level, but often fail at a more local level.

But the nature of the web means that geographically restricting web services is next to impossible, because those who are technically adept have known how to find and use proxy servers (both open and private) and VPN services to masquerade as being from another country.

The demand for such services has become so popular that more apps are being released that make this process almost as easy as installing any other application – one-click VPN/Proxy install and then pick a country you want to be surfing from (default USA). Even better, there are now VPN solutions available for free – some of which are outright free, others which are ad supported.

If you find yourself outside of the USA and wanting to watch Hulu, outside of the UK and wanting to checkout the BBC, or wanting to rig a web poll, here are some tips:

Proxy Servers

Easy to find, easy to setup. Some sites have become smart enough now to check if the IP address you are coming in from is an open proxy server and will attempt to deny it – but this is most often the easiest solution. The key is to find an open proxy server that everybody else, or even worse, Eastern European crime syndicates, are also not using.

The best source if you are a blogger is to check your spam comments. Most of those IP addresses will not only be open proxy servers (you just have to work out the port – or if you host your own blog, start logging the port), but will be virgin proxy servers.

Otherwise there are a ton of lists available online, often updated each minute, as well as services where you can test your proxy.

FoxyProxy is a Firefox plugin that allows you to easily switch between proxy servers (many Chinese web users are very familiar with having to juggle proxy servers and use such plugins, or browsers that have similar features built-in)

VPN Servers

Similar to a proxy, except that a VPN is an encrypted link to a server that will route all of your network traffic (your computer, in effect, becomes part of the network).

FreeVPN – thefreevpn.com – A completely free VPN client and service for Windows machines. No ads, and a fast service. Not sure what the business model is, which is why I wouldn’t trust it with any personal or private information and restrict it to just movie watching or poll rigging. Best free VPN service and super easy to install (see review here)

Feeedur - www.freedur.com – A commercial VPN/anonymizing service that works well.

HotSpotShield – hotspotshield.com – Another free VPN service, but forces you to click on an ad. Working with Hulu again.

UltraVPN – www.ultravpn.fr – cross platform (OS X support). Both free and anonymous.

The Web Is Flat

Using a proxy or a VPN to bypass geographic restrictions or to preserve anonymity online has been known and used by more advanced users for years. More modern services and tools are making it easier for the average internet user to take advantage of the same techniques.

There are entire business models that depend on geographic targeting, so there is a constant cat-and-mouse game between providers of these services and those seeking to bypass the set restrictions. Those who are seeking to access content are winning though, and they will continue to win, as the very nature of the Internet and web make it near impossible to detect where somebody actually is if they refuse to let you know.

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More and more television content is making its way online. But because of different deals by various networks, it’s all over the place. Even the huge sites like Hulu, only skim the surface in showing what is out there. Clicker, a service launching today at TechCrunch50, wants to be the most comprehensive way to find the video content you’re looking for on the web.

While there are no shortage of video search engines out there, Clicker believes its offering is superior because it creates a structured database of programming, organizing shows by things like network, genre, and show name. This type of data not only allows for better search results, but it allows you to browse content without having to do text-based searches, which you probably won’t be doing when television and future web-enabled tablets start to serve up this content. Clicker already has a deal with Boxee.

The goal is really to be the best search engine for video content. Clicker will point you in the direction of whatever you are looking for (and will do embeds if they’re available), but won’t serve up the videos themselves. They will also delve into surfacing content not explicitly produced for television, but is still high quality web video content. But they don’t want to be YouTube, which is cluttered with user-generated content. Clicker is going for a different market.

Clicker will also allow users to edit and submit information about shows wiki-style.

As a search engine, the business model will obviously be search and display advertising. But eventually, there is a plan for Clicker Pro premium accounts, which the company envisions might be used for storing you favorite videos online, kind of like a DVR of sorts.

CEO Jim Lanzone (former CEO of Ask.com) and COO Paul Wehrley presented Clicker today on stage at TechCrunch50.

Expert Panel Q&A (paraphrased)

The experts: Don Dodge, Yossi Vardi, Ron Conway, George Zachary, and Jason Hirschhorn.

Q: Is this automated?

JL: Where content resides is always changing, a lot of it is automated, but we have to find stuff too.

Q: How do you monetize.

JL: We’re looking at the IMDb model. And eventually we’ll have a Pro version. And there’s a downstream model since we’ll be sending a lot of traffic.

Q: What do you think about Bing?

JL: That’s not fair. I think it’s fantastic for pushing beyond 10 blue links. A lot of it looks familiar though.

Q: How do you get the market penetration?

JL: Part of it is branding, some of it is distribution deals. We’ll also be very heavily SEO’d.

Q: What’s the business model?

JL: It’s mostly advertising, and we’ll get into Pro later, again. But IMDb makes $75 to $100 million in just what they do.

Q: Is this funded?

JL: Yes, earlier this year Benchmark and Redpoint – $8 million.

Q: Would you invest?

JH: This is a big problem for web video.
RC: Great product.
YV: I can never predict if products will succeed so I bet on people. Jim is a good one to bet on.

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