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Posts Tagged ‘google-squared’

BillShrink, the startup that looks to help users save money across verticals including cell phones, credit cards, and savings accounts, has just announced that it has grown to 1 million members since its launch in April 2008. Alongside the milestone, the site is also announcing that it has found “$1 billion in savings on everyday bills”.

That second statistic is a little confusing. BillShrink basically means that if its users had signed up for the top matches generated by its cost cutting tools, they would have saved a total of $1 billion. Of course, not everyone who uses the service decides to change their cell phone carrier or credit card, so the total amount of money saved isn’t that high. That said, this is the first time BillShrink has disclosed the size of its userbase, and it’s clear that the site is getting some solid traction.

BillShrink has been gradually rolling out its cost saving services in new verticals over the last year and a half. The site kicked off with support for finding the cheapest cell phone plan in 2008. Since then it has expanded to include a service for picking the best credit card, saving money on gas, and choosing the best saving account or CD. Most users are interested in the wireless service though, in part because of a marketing push from T-Mobile, and also because dealing with hellish cell phone carriers is something nearly everyone has to do.

BillShrink is able to expand to new verticals relatively quickly because of the technology that’s working in the background. The site is essentially taking unstructured data from across the web and converting it into searchable structured data. That’s a feat that’s harder than it sounds — Google is trying it with Google Squared with mixed results. Granted, BillShrink is dealing with a smaller set of data than a search engine that can query any term, but the site’s backend is more tech-heavy than you might think.

Looking forward, CEO Peter Pham says that the site will be launching some new verticals next year, some of which will include major new partners. Pham says that BillShrink will likely be exploring the ‘Triple Play’ deals offered by cable companies for internet/cable/phone service, as well as a service looking at mortgages (a space that Google has recently entered).

Image by Don Hankins

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Gil Elbaz wants people to make lots of spreadsheet tables filled with fun and important facts and share them across the Web. Later today, he will be launching Factual, which he describes as “a platform for anyone to share and mash open data.”

Elbaz previously was the co-founder of Applied Semantics, which Google bought in 2003 for $100 million and turned its technology into AdSense. With Factual, he is trying to collect a rich repository of structured data (i.e., data neatly placed in rows and columns in his database), all contributed by developers, publishers, and “data enthusiasts.” So if you love making spreadsheets, Factual is for you.

The way that Elbaz is going to get people to contribute to his online database is that all the data placed into it is open and free to use. He is also making it easy for people to create their own tables and embed them on their own sites. “We’ve built smart tools to help a community maintain a large, trusted source of structured data,” he explains.

See the examples embedded below of U.S. prisoners on death row and American Idol finalists to get an idea of what these tables look like. Every cell can be clicked on to add comments, see the source of that particular data point, and offer corrections. The tables can be filled with any kind of data, from a list of cancer doctors with their specialties and which insurance they accept, to a list of farmer’s markets across the U.S.

Elbaz believes that good data leads to good decisions. So he designed Factual to self-correct and improve its data over time. Once he has a rich source of structured data, that will start to become very appealing to developers, who can access Factual’s data through its API .

Of course, he is not the only one trying to o this. Danny Hillis at Freebase has a two-and-a-half year head start. Everything in Wolfram Alpha is highly structured in an automated way. And Google is trying to get into the game with Google Squared.

Check out the interactive Factual tables below.

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A few months ago, Google launched an experimental new search project, called Google Squared, that literally tries to take all the messy, unstructured information on the Web and put it into neat little, labeled boxes.

It is still very much in Labs, but today it got better. Google Squared can now deal with four times as many squares of data, 120 up from 30. Columns can now be sorted, and results can be exported into Google Spreadsheets were the data can be manipulated, charted, and so forth. In other words, it is turning random facts found on the Web into data that can be played with and computed.

While Google Squared is much better, it is nowhere near ready for mass consumption. If you do a search for “planets,” for instance (see screenshot), it fails to identify Mars in its grid. The first result is Pluto, which officially is no longer a planet. While I too am still resisting the deplanetization of Pluto because of my emotional attachment to it, Google as a cold-hearted, just-the-facts-ma’am search engine doesn’t have the same excuse. And it is not just Pluto, it also lists Ceres (another planet also-ran), Jupiter’s moon Io, and the Asteroid Belt (which most definitely is not a planet). Mars definitely needs to go in there before the Asteroid Belt.

Is this the best Google can do against Wolfram Alpha and other newfangled search engines which also take advantage of structured data to present a deep set of facts for every query? Search for “planets” on Wolfram and it correctly identifies all eight (minus Pluto) including Mars.

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I’ve been spending the last few days fooling around with Google Squared, the search giant’s experimental attempt to generate structured results, and for the most part I’d consider myself cautiously optimistic. Now, Google has made it clear that Squared is still in pretty early stages. The logo has a nice big “Labs” title slapped on it, complete with green beaker. The blog post introducing the product to the public stated that Squared is experimental and that “this technology is by no means perfect” and is merely a first step. There’s no question that Google doesn’t think this product is ready for prime time. It’s just opening up the lab so we can see the nifty stuff that’s starting to form.

Which is why I’m already getting annoyed by the stories pointing out how funny it is that Google Squared has declared the current Russian president dead or that President Obama passed away in 1982. Oh, Prince William kicked the bucket, too. And Google Squared apparently hates conservatives. It’s probably only a matter of time before the mainstream press picks up on a potentially offensive result and multiple organizations scream with feigned outrage.

For those who haven’t been keeping up with it, Squared is a fairly major departure for Google that could eventually change the way we look up data on the web. If you run a query for “dogs“, rather than present a list of pages relevant to canines as the ‘normal’ Google would, Squared attempts to generate a spreadsheet of dog breeds, complete with their average height, weight, and country of origin. As with Wolfram Alpha, another structured data search engine, it’s very cool when it works — it just doesn’t work all that often.

Anyone who has used Squared for more than two minutes knows that it messes up quite a bit. I think you’d be hard pressed to search more than a few queries in a row that didn’t result in clearly incorrect facts or glaring omissions. Many of the service’s initial reviews pointed this out, and for good reason. We’ve all seen the goofs. But at this point honing in on a poor result just feels mean spirited and lazy.

The alternative is for Google to restrict access to Squared until it does work consistently, which could be years, if ever. What Google is doing here is pretty gutsy, and the fact that they’re letting us play with it when it’s still half-baked makes it even more so. So let’s take Squared for what it is, and (hopefully) help it grow into something powerful rather than harp on its self-admitted flaws.

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Google is taking a step towards taking all the messy, unstructured information on the Web and putting it into neat little, labeled boxes. Literally, that is what Google Squared does. First announced at last month’s Searchology event, Google Squared is now live. You can try it out.

Google Squared is an experimental search engine that is in its own “labs.” It gives you topical search results broken down by categories, something that Bing does in a different way with guided results in the left explore pane. Google Squared is more comparable to Wolfram Alpha in that it is A) really early stage, and B) goes and finds out every facet of a subject based on a single keyword search. But unlike Wolfram Alpha, it does not “compute” answers based on data that it has ingested into its own databases. Its database is the Web.

Does Google Squared crush Wolfram Alpha today? No. But as I originally suggested when it was announced, adding structure to the Web will eventually win out over a self-contained database. Even if it seems primitive today, its approach scales better than Wolfram’s.

Type in something like “planets” and the results come up as grid with the planet names, images, a short description, the equatorial surface, and the mean density. It only manages to identify seven planets, and those include Pluto and Ceres. (Where’s Uranus?) This is still very experimental. But you can add more rows and columns. When you click on the the “add” box under the planet names, for instance,, it will suggest the missing ones. Or you can add yor own category, and then it will fill in the other boxes in that row. You can also add a column. It suggests categories such as “Date of Discovery” and “Escape velocity” (which is important to know if you are planning to visit and want to ever return).

But how would you get to one of these planets? Well, you would need a spaceship, of course

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Bro’s a no no for CoCo? In case you missed the Twitter Tracker bit on Conan last night, here it is again in all its glory. It’s a must-watch no matter what you think of Twitter.

One of the next frontiers of search is taking all of the unstructured data spread helter-skelter across the Web and treat it like it is sitting in a nice, structured database. It is easier to get answers out of a database where everything is neatly labeled, stamped, and categorized. As the sheer volume of stuff on the Web keeps growing, keyword search keeps getting closer to its breaking point. Adding structure to the Web is one way to make sense of all that data, and Google is starting the tackle the problem with a Google Labs project called Google Squared, which Marissa Mayer mentioned earlier today at the company’s Searchology briefing.

Google Squared extracts data from Web pages and presents them in search results as squares in an online spreadsheet. Michael was at the event and got a personal demo (see video below). From Michael’s Searchology notes:

Google Squared is launching later this month in labs. Google Squared returns search results in a spreadsheet format. It structures the unstructured data on web pages. So a search for Small Dogs returns results with names, description, size, weight, origin, etc., in columns and rows.

Google is looking for data structures on the web that imply facts, and then grabbing it for Squared results. “It takes an incredible amount of compute power to create one of those squares,” she says.

This type of technology has obvious applications for many types of targeted searches, including product search, health search, scientific searches, you name it. There are dozens of semantic search startups trying to impose structure on the Web to perform similar tricks. Another high-profile search startup which is launching on Monday, Wolfram Alpha, takes a slightly different approach in that it simply ingests massive amounts of information into its own databases where it can query it to its heart’s delight. Already there is a bit of a rivalry between Google and Wolfram because getting back structured results is a major new direction for search.

Wolfram does a pretty good job parsing the information in its own databases, but those databases will never match what is available on the Web. Wolfram’s databases currently store only 10 terabytes of information, a tiny fraction of what is on the Web. (I will be posting my impressions of Wolfram’s search engine soon). Google Squared is an early attempt to take the messy data which exists on the Web and place it into simple tables. It is still very experimental and isn’t always on target, but you can see where this is going. Turning the Web into a giant database will crush any attempt to segregate the “best” information into a separate database so that it can be processed and searched more deeply.

In the video demo below, a search for “camera” sorts the results in different columns by images, description, and manufacturer, resolution, etc.. You can refine results by clicking on a particular column such as manufacturer. A search for “rollercoasters” sorts results by name, image, description, height, length, and number of inversions. But sometimes it gets confused. A search for “spaceships” turns up a Corvette and a missile carrier. It is going to be a while before this makes it out of Google Labs

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