The Good NET Guide

Posts Tagged ‘from-the-pool’

In an effort to continue fostering the Android development community, Google has announced the second round of its Android Developer Challenge - a competition that rewards some of the platform’s best applications with large cash grants.

Google will begin accepting submissions from developers in August. In an interesting twist, Google is going to let anyone with an Android handset participate in the process, allowing them to vote using a special application available on the Android Marketplace. The voting application will randomly download applications from the pool of competitors, and users will be asked to rate them. These votes will determine the top 20 apps in 10 different categories (for a total of 200 apps), which will then move on to the next round. Users will be able to vote in the second round as well, but votes from Google judges will make up 55% of the final score.

So what are the developers competing for? Here’s how Google is breaking down the awards this time around:

Prizes will be distributed as follows; all prizes are in USD:
For each of the 10 categories:
1st prize: $100,000
2nd prize: $50,000
3rd prize: $25,000
Overall (across all categories)
1st prize: $150,000 (meaning the overall winner will receive $250,000)
2nd prize: $50,000 (meaning the 2nd prize winner will receive up to $150,000)
3rd prize: $25,000 (meaning the 3rd prize winner will receive up to $125,000)
In addition, attendees of selected developer events will be provided with devices intended for use in developing submissions for ADC 2.

All together, it sounds like Google is setting aside around $2 million for the winners. For more details, check out the official guidelines here.

Google’s last challenge kicked off in November 2007, with the final winners announced the following August.

Crunch Network: CrunchBoard because it’s time for you to find a new Job2.0

Yahoo CEO Carol Bartz reiterated today that Yahoo is still talking with Microsoft “a little bit” about a possible search deal, but said that it would require a “boatload of money” along with the right data-sharing arrangement (because the search data is key to Yahoo revenues, ad relevance, and user experience). Pressed onstage at the AllThingsD conference whether she would reconsider selling the entire company to Microsoft, she replied: ” Oh, they’d have to have big boatloads of money.” While she still seems resistant to the idea,the fact that she would now consider it at the right price is a softening of her public stance. This doesn’t mean an outright sale is back on the table (that original $45 billion boatload of money left port a long time ago), but at least she is open to the possibility.

A search deal with Microsoft remains a more likely transaction. She explained: “There are two parties in all of this. The other party has all the money, we have the data.” Both are valuable.

More immediate deals might come from Yahoo doing some acquiring itslef. “We are very interested in social, and in video technology,” said Bartz. She was particularly bullish on Web video: “This is just the beginning. The whole video area is so exciting. Video advertising growing four times by 2011.”

In terms of what she needs to do to get Yahoo back on track, her main focus remains streamlining management and decision-making at the company. Bartz related the following story of Jerry Yang inviting her over to his house when he was trying to recruit her for the CEO job, which she didn’t want initially:

Jerry said, ‘At least come to my house and talk to me.’ I said, ‘I will come talk, but I am not taking the job.’ He pulls a flip chart out of the closet. We all have a flip chart at home, right?

I said, ‘Show me who on this board would make the big search decision. He started drawing the arrows. It was like a cartoon. I said, ‘Oh my God. You need management here.’ I couldn’t figure out who was in charge. He didn’t explain that part very well.

So what does she think needs to do fix Yahoo? She didn’t get into specifics, but acknowledged that Yahoo needs to be updated and do a better job of what it already does well:

Yahoo drives more traffic to more sites on the Internet than anything else. What is it about us? People trust us. We just have to do an even better job. We have to make it simple. On the other hand, it has to be more customizable. It just has to be a more modern UI and more modern approach, and that is what we are going to do.

Bartz distanced her strategy from chasing any particular hot trend, whether it is search or social networking. “Everybody doesn’t just go to Facebook,” she noted. “People visit 85 sites a month, but spend most of their time on one or two. They can start on Facebook, but it doesn’t give them their news, their stock quotes, it doesn’t give them a of of things.” Them’s fightin’ words.

Crunch Network: CrunchBoard because it’s time for you to find a new Job2.0

Not since Apple stunned a developer/media crowd by giving away free iSight video cameras has a company gone to the heart of what Jonathan Schwartz calls the tendency of not just software but hardware to trend to free. Google’s giveaway of 4,000 Android phones and 30 days of 3G answers the musical question: is that an Android phone in your pocket or are you just happy to see me?

Google’s HTML 5 pitch got a whole lot more interesting when developers realized the company was moving into the kind of viral marketing Apple seemed to own until recently. The App Store has created an always-on version of the developer evangelism connection, and we’ll see how effective Google is in building on the momentum created by the phone toolkit. The iPhone 3.0 release continues to keep Apple ahead in lining developer pockets with money through increased monetization scenarios. Now the differentiator will come on the media side of the equation.