The Good NET Guide

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NileGuide, one-stop travel planning site, has launched an iPhone app for its travel guide and planning portal. The startup, which lets you create a customized trip itinerary, will now let users view the customized guides they create on Nile’s site on their iPhones.

Users can browse all the descriptions and map locations of events, restaurants, hotels, bars and landmarks that are scheduled in their trips and see their day by day itinerary. The app also lets any user, regardless of whether they have made a NileGuide itinerary, see suggested trip itineraries near their current location for any of Nile’s destinations around the world. The guides are displayed in order of user rating and are also classified by type of trip, such as first-time, kid-friendly, off the beaten path, etc.

NileGuide’s website has more functionality, including the ability to see CitySearch reviews of restaurants and to book flights and car rentals from Expedia, Priceline and other sites, but have not added this to the app. This is understandable, considering the popularity of CitySearch and Yelp’s apps, which NileGuide couldn’t compete with. Expedia has a similar iPhone app that lets you access your trip itinerary but doesn’t let you access event or restaurant listings. Travel Tracker is another useful itinerary iPhone app that’s built off of TripIt’s itinerary platform.

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Last year we called on Google to let users have the option of making Google Analytics data public. Today they’ve done that, in a fashion. They aren’t aggregating the data into a public site (although adding it to Google Trends over time would make sense). But they are allowing websites to access the data via an API and publish it to the web or in applications.

From the blog post:

Many users are clamoring for a simpler way to share their Analytics traffic data with their external stakeholders. These stakeholders, such as investors and advertisers, typically use data reported by other services to evaluate the performance of a company. Many times these estimates are significantly different than that from Google Analytics.

One way to share your Analytics data with everyone is to use our recent integration with Google Ad Planner. With this, you can replace Ad Planner traffic estimates with actual data collected by Google Analytics.

Now you can use the Google Analytics Data Export API to create your own integrations to share Google Analytics data with everyone. For example, if you use WordPress blogging software, you can display Google Analytics traffic data directly on your website using the new Analyticator plugin by Sprial Web Consulting.

Wordpress users can download a plugin here.

Transparency is good. This is going to be a popular way to share metrics with advertisers and users.

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